Illuminating Potential

Business Immersive

What we know about business coaching/consulting results

After 15 years this is what we know.

Good people that have been in business for some time are so consumed being busy. They don’t have the mental or physical space to think bigger picture or articulate a strong direction and embed it into their daily activities.

Where we’ve seen people continue to struggle, there have been two missing ingredients – big picture direction and successful implementation.

It’s the tin can scenario. You can’t read the label when you’re stuck in the can. 

“Like having someone pull back the curtains on my small business…

I saw my own systems in a whole new light.”

Phil Yates, Versatile Plant Hire and Contracting

You’re stuck in the daily detail. You’re oscillating between survival and success. It feels like ground hog day.

You know you need help.

When it comes to business help, there is the world of Google, online training, business workshops, courses, coaching/consulting.

The problem with all help options is they are mostly elongated and there is always implementation work to do. It needs to be fitted in. And it rarely gets done.

You can spin your wheels trying and not fully implementing for months and years.

We’ve seen people feel good at the end of a monthly business coaching/consulting session because there is hope. This can quickly turn to anxiety if you’re not doing the things you need to do to get your money’s worth.

The variable in business improvement and growth is always one’s ability to successfully implement the action plan. We see the odd unicorn that implements well and achieves great results. While most get swallowed by whatever hits them tomorrow.

This is why we see good people struggle for too long.

When you are running an established business, you have no time. And you’ll likely have a team depending on you to get things done.

What Is A Business Immersive?

A Business Immersive is a leapfrog solution for small organisations (1 to 19 people).

It happens over a 4-week period and business owners contribute 2-3 days in total. It’s business coaching/consulting commitment from us, to solve a big pain point for business owners so they upgrade to a new level of business thinking and operating.

Whether a soloist, or there are 5 or 19 people in the team, the Business Immersive is designed to give clarity on big picture direction, and move through successful implementation with a sequenced doable action plan. It gives renewed enthusiasm and delivers simple documentation that allows easy communication with a team and others who support a business. It’s the fastest way we know to get things done. To move business owners forward. To achieve step change.

We work with 5 businesses each month.

What Pain Points are Resolved?

Many business owners struggle to articulate the big picture direction (business strategy).

This is the most common issue we see in our client base. Moving thoughts from heads, and systematically on to paper so it can be communicated to teams, is a real challenge.

Most other issues can flow from this primary issue:

Marketing and Sales

To be able to clarify marketing and sales direction, the goals and action plan must flow from the big picture direction. If that is missing, too much can’t be achieved until it’s sorted.

Leadership, Culture, Team

We see a lot of people issues that have been bubbling along and then reach a crescendo, which triggers a call for help. Mostly, these situations relate to strengthening leadership & culture, and not having clear job role descriptions and boundaries, and limited communication of the business vision and goals.

Systems & Processes

Operational ease is another issue we see a lot, and that can be related to outdated systems and processes. Again, this comes back to what is the big picture and how do systems need to support your team in 3-5 years’ time.


We believe ‘financials’ are a result of doing business. So, if the financials aren’t looking great, it usually leads us back to either big picture, or marketing, sales, leadership and culture, or systems. To us it doesn’t really matter what pain point presents as the issue solving. We’ll always deal with big picture direction and then the operational challenges.

To us it doesn’t really matter what pain point presents as the issue solving. We’ll always deal with big picture direction and then the operational challenges.

Pain Points

Big Picture Direction 100%
Marketing and Sales 85%
Leadership, Culture, Team 30%
Systems & Processes 60%
Financials 60%


How Does A Business Immersive Work?

It’s less small talk up front, more action.

Over the years, we’ve spent a scary number of hours on the phone, catching up for a coffee and a chat and having intro get-to-know-each-other meetings.

While this is nice, now we only roll up our sleeves and get to work. You’ll thank us later.

There are 3 parts to a Business Immersive; the Kick Off, Download and 1-day Doing Session. We roll from start to end within 4 weeks.

First, we’ll ‘Kick Off’ with you. This starts with a scene setter conversation by phone. Then you’ll provide us with your business details, complete a confidentiality agreement, and provide advisor access to your business financials. We’ll send instructions on how to share files and communicate with us.

You’ll tell us in writing about the biggest pain point that is holding you back. The one thing that is causing you the most stress every day. We find getting you to write it, really helps you to focus in on the big issue. We’ll also get you to do a few exercises that help us to understand your values, strengths and capabilities.

Next is the ‘Download’. This starts with locking in a date for the 1-Day Doing session. Then we’ll get you to brain dump all your current business thinking.

Our team will do a preliminary business review. Then through a 1-2-hour phone conversation with you, we’ll zero in on what you believe to be big pain point holding you back. It’s a healthy 2-way conversation to fully tease out anything we should know prior to your session.

We’ll then continue with a deeper business review. We’ll look at your business from multiple angles and distil what we see as the big picture direction, an action plan and complete some critical action plan items to solve your pain point.

Designing the 1-Day Doing Session comes next. We’ll prepare the day’s agenda and all materials and documents needed to facilitate the doing with you. We’ll then send you a 1-Day Doing Session Agenda, so you know what to expect.

Lastly, we’ll gather in one place for your ‘1-Day Doing Session’ to resolve that big pain point that has been holding you back. We group huddle and nut it out together. It will be the easiest doing in the world for you. We’ll walk through the day’s agenda and what to expect.

Then we’ll share what we know, and what we’re here to solve.

Then we’ll facilitate the collaborative problem solving. We’ll walk you through the progress we’ve already made in our business review. And through further easy going 2-way conversation, whiteboard drawing, and sticky noting on the wall we’ll tweak things to reflect your valuable input on the day.

With a clear big picture direction established on where you need to go, we then figure out the best thing for you to do… and then the next best… and then the next best…

We’ll do live updates to documents we’ve prepared in advance and iterate them on the run.

At the end of the Doing Session, we’ll have solved the big pain point and successfully moved you forward. You’ll have clarity and know how to keep rolling with renewed enthusiasm.

Within 2 business days of the Doing Session, we’ll finalise and provide all digital documents to you.

The next steps after the Doing Session are then up to you. If you can create mental or physical space to take more action daily, you’ll know what to do in priority order and can DIY. Or if you know you’ll need our help to keep taking action, we’ll provide fee options to support you to be accountable and either take action with you or take action for you.

You may choose to commit to a Business Immersive once a year, twice, or quarterly. It’s your choice. We’ll support you to move forward at your chosen pace.

Who Should Do A Business Immersive?

Let’s make sure you’re in the right place.

This is not for you if you’re in start-up land. You need to have lived in business for a while to experience the pain of spinning your wheels for a few months or years. Once you have been there, it’ll be time to book in.

This is not for you if you’re a publicly listed company.

This is for those who are swirling somewhere in the middle. You’re a business owner who is either a soloist or you’ve got a small team of up to 19 people. You may have started from scratch umpteen years ago. You’ve been around for a while and have the business basics down.

You’ve had your share of tough experiences. So… You… Are… Motivated. People’s livelihoods are depending on it.

“This team did their homework, they understood me, where I was coming from, what I wanted to develop and deliver in my local community. Hands down the best thing I have ever done for myself and my business.”

Karen Neville, First Breath Art and Wellbeing


Why A Business Immersive?

A revitalising way to immerse in business help.

Elongated business coaching doesn’t cut it anymore. People want help with what they can do tomorrow. So, we distilled a download, learning and doing to it’s very essence; a Business Immersive.

Sadly, we’ve seen Band-Aid tactics elongate the pain for too many good people. ‘Success’ in business, and there are various definitions, is slow going for most.

What you don’t need from us is more to do following a business session with us; you need help doing.

This is a Business Immersive.

It’s a more robust way of supporting you to achieve. In fact, this works so well we don’t offer monthly business coaching sessions upfront anymore.

Business Immersive is now the only path in to work with us.

Who Works with You?

Our experienced consultants.

In a Business Immersive you’ll be working with 2-3 of us in our team.

We have 135+ collective years of business experience.

Everyone in the team is an innate problem solver.

We have business improvement in our DNA.

Working together, we’ll find solutions to your pain point.

We bring expertise from strategy, leadership & culture, HR, marketing, sales, pricing, customer service, systems & processes, financials and more.

You’ll collaborate with us, ask questions and get feedback during the 4-week period in phone calls, via support emails and during the 1-day Doing Session.

Read more about us here.

Rather than sending you away with work to do and questions to answer, in the Doing Session we group huddle and nut it out together.


What’s the Investment?

The investment for a Business Immersive ranges from $3,500 to $15,000 +GST. Yes, we do offer payment plans. We also provide an opportunity for a handful of businesses to do this through our Love Projects during the year.

When you invest in business’s improvement and growth through our Business Immersive, we know it will save you months and years of hit and miss. It will leapfrog you ahead.


You’re it

$3,500 +GST


Team of 2-4 people

$5,500 +GST

Small Small

Team of 5-10 people

From $7,500 to $10,000 +GST

Large Small

Team of 11-19 people

From $10,000 to $15,000 +GST

Ready for A Business Immersive?

If our Business Immersive sounds like it’s for you, let us know below.

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