Social Media Trends 2018: What To Expect

There was no shortage of changes in the social media world last year! We welcomed new technologies and features on every platform.

Social media is constantly changing and evolving, with new trends popping up regularly. What worked in 2017 may not necessarily work in 2018 anymore.

To be able to stay on top of the social media game, it’s firstly important to understand the latest trends that are expected to take place.

We have done some research and put together a list of some of the biggest trends that are expected to snowball.

Here are five social media trends to expect throughout 2018.

Instagram Stories Going Strong

Did you know stories is the most successful feature Instagram have introduced since they launched back in 2010? Although the similarities to Snapchat are evident, it has definitely paid off.

In 2017, Insta stories stole the show with many Snapchat users switching platforms… which caused the user numbers to soar.

Viewers love to see personal, instant and in the moment content. This is what made Snapchat so popular. Instagram was very quick to realise this too.

They went to work on ways to improve their stories by often adding in new features, ‘Highlights’ on a user’s profile and live video on their stories.

Instagram Stories isn’t predicted to go anywhere this year. We expect the popularity and cool new features to only be on the rise in the upcoming months.

Micro- Influencer Marketing Will Continue to Grow

Influencer marketing is big business! With over 90% of marketing who employ an influencer marketing strategy believe it is successful. That’s a pretty big percentage, right?

Not long ago, the fastest and easiest public relations tactic was the invest in a celebrity to promote your brand or product. Proving very effective across Facebook, Instagram, Twitter and Pinterest.

Nowadays, this marketing strategy is shifting towards investing in micro influencers.

These are accounts with a small but dedicated and engaging following. They are often less expensive and can be just as effective as the mainstream influencers with a larger following.

Micros influencers are expected to soar throughout this year.

Facebook Becoming (Almost) Entirely Mobile

Facebook is one of the largest social media platforms (currently still holding the title of the most popular platform in Australia). However, it wasn’t originally designed to be on mobile devices.

We are becoming glued to our smartphones. With Instagram and Snapchat being predominantly mobile based, Facebook has had to adapt in order to stay at the top of social networking ranks.

With around 89% of Facebook advertising revenue coming from mobile ads, creating mobile friendly content is becoming more important than ever.

A few things you could do include creating images with the recommended size that will be displayed fully on mobile or creating square or vertical videos, which are built specifically for mobile devices.

Video, Video and More Video

Over the past years, video has proven to be the most popular type of content. This year isn’t predicted to be no different.

Videos have been shown to generate higher engagement, including more likes, retweets, comments and shares – especially on Facebook.

The wonderful video allows users to consume content in a more digestible way. And as mobile friendly content takes centre stage, the rise in its popularity isn’t slowing down.

Within this, brands will need to be considering what type of video content they’re going to produce.

Less than 30% of people turn their phone to watch a video horizontally, and over 80% of video content is viewed without sound. Important factors to be mindful of when creating video content.

Paid Ads Will Boom

We can thank the rollout of the new algorithms across Facebook and Instagram for this one making the social media trends list.

As you have probably experienced, organic content is becoming much more difficult to be seen.

There are billions of businesses competing on a single platform, meaning there is more noise than ever before. With organic reach dropping, paid content is expected to boom.

With these updated algorithms, users will only see the personal content or ads that are more relevant to them.

Personalising your content for the right audience is also something to be mindful of.

The need for valuable and engaging content has never been higher. To ensure you are getting to most bang for your buck, content needs to be genuine, personal and be engaging.

Key Takeaways

We like to view these new trends as our friend!

Why? Social media trends become the ‘norm’ and being able to get in early allows you to harness the power. All without too much noise!

Incorporating all of these social media trends into your social media marketing strategy isn’t a major necessity. We encourage you to pick one or pick a few and experiment with them.

Feel what gels best with your business. And take note of what doesn’t. Social media is all about connection, relationships and engagement.

Go for it!