Social Media Marketing Trends For 2019: What To Expect

The marketing world is changing each day. New tools, technologies and systems emerge. Fresh thinkers put a new spin on old tactics and the bar for quality continues to rise.

With 2019 underway, it’s important to take a look at the social media trends the are predicted to dominate throughout this year.

Staying on top of social media and being an active user has continued to become increasingly important over the years.

Let’s take a look at a few social media marketing trends that are predicted to snowball in 2019.

social media marketing trends for 2019

Influencer Marketing

To kick off the predicated social media marketing trends for 2019 is influencer marketing. This type of marketing has become widely popular over the past few years.

According to a survey by Collective Bias, 30% of consumers are more likely to buy a product if it has been recommended by a noncelebrity blogger.

This growing trend suggests that consumers relate more to the non celebrities and tend to value their opinion over celebrity influencers. This type of marketing is a very effective marketing tool that works to attract customers.

In response to this new movement, brands have begun to adopt a subtler approach. They are developing long-term relationships with influencers. By doing this, they can grow together and produce organic content and posts that customers value much more.

Video is Going To Be Everywhere

Video marketing will continue to be the leader of digitisation in the coming year. It has become the golden child of communication since the introduction of smart phones and social media apps.

Video delivers a businesses’ message in a much more powerful way than just images, whilst providing entertainment to the viewers. It is an effective marketing strategy for brand awareness and growth across all platforms.

More than ever before, we are seeing that video content does not have to be at a high cost.  Short, concise videos make communication of a message more efficient and more enjoyable.

Chatbots Will Become A Normal Thing

Chat bots have flowed to popularity over the past 12 months. While most of them have good intentions, there is still something missing about the standard chat box experience – the human element.

Businesses have started to invest time into a sales chat box that is seamless and creates the ultimate human experience.

Chat bots will continue to be used in the customer service space to make it easy for the client or customer to discover products, ask questions, process digital payments and see automatic updates on your orders delivery date.

Chatbots will resume growing this year and it is predicted to become even more user friendly in the eyes of online consumers.

Content Is Still King

The final social media marketing trend for 2019 is quality, organic content. Content marketing is still continuing to develop rapidly.

No matter how many new technologies, systems and processes arise in the marketing space, nothing will beat the power of quality content.

Effective content is one of the best tools a business can have for earning trust, building your brand, creating site traffic and qualified leads and everything in between!

It’s no surprise that content marketing is still at the top of the basic strategic tools that influence brand development and attracting new customers.

The Final Word

Social media is constantly changing and evolving, so naturally businesses have to move with it.

With social media content still on the rise, and also influencer marketing still leading the way – it looks like the social media marketing trends for 2019 are simply built on the trends of 2018.

A great way to give your business edge over the competition and market is to adapt to a few of the emerging trends predicted for the following year.

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