Social Media For Business: Why In 2018 You Should Be Using It
Still a Social Media for Business Sceptic?
It’s 2018. Here’s the first question you need to ask yourself. Are your clients and potential clients, customers or consumers using social media? Are they on Facebook, LinkedIn, Instagram, Pinterest, Twitter or another platform? If the answer is yes, then you probably should be on the same social media for business too.
We know business owners who continue to see social media as just a-n-o-t-h-e-r thing to do and manage in an already overflowing work day. We hear you.
However, did you know around 79% of the Australian population are now using social media?
No matter what kind of business you have, there’s always an opportunity to engage current clients and reach new clients through social media. Your online presence is a powerful reference point and can create valuable word of mouth.
Let’s take a look at 6 ways social media for business can help you connect, engage and grow online.
1. Improve Business Awareness and Loyalty
Social media for business has proven to be a mighty powerful tool when it comes to growing awareness and recognition. Through each social media platform, you can effectively infuse your messages with personality and tone.
Your business has a ‘human’ voice (it’s you) that people can relate to.
Connecting to your audience on a conversational, fun and emotional level is a solid way to be memorable.
An active and genuine presence on at least one platform, can also help move existing and potential clients to trust. Being present shows that you care, you’re there and you make it easy for clients to make contact and interact.
Each step that you take to increase awareness with social media contributes to the overall growth of your business in the long run.
2. Connect with Your Target Audience
Yes, there’re certainly many celebrities and teenagers using social media! There’re also plenty of “regular” people, including current and potential clients using it as well.
Establishing your business on social media helps you find your target audience and lets them find you as well.
Whoever you’re trying to reach, your audience can be found on one of the many popular social media platforms in use each day.
The key to getting the most out of your social media marketing is to choose which platforms to invest time and effort in.
By effectively picking a platform and reaching your target market, you can learn about what they’re struggling with, which can help you create content to solve those pain points.
You can also identify the tone and words that your target audience use.
3. Improve Website Traffic
Having an active presence on social media provides yet another way to direct traffic to your website.
Each piece of content that you post is another opportunity to invite new visitors to your site. Once they land on your website, you’ll have the opportunity to talk to them more about what you do and can do for them.
Social media as an Search Engine Optimisation (SEO) ranking methodology is rapidly increasing in importance.
Being talked about and mentioned on social media is a positive signal, that shows you have valuable content worth sharing and speaking about.
The Google monster then regards your website as being more authoritative, and that helps your website rank better with SEO.
4. Build a Community Following
Social media is used for the digital spread of ‘word of mouth’ and the promotion of businesses. What better way to interact with potential clients than through existing happy clients who’ve already experienced what your business has to offer?
When your social media presence generates positive likes, comments, shares, tweets – then you get their approval.
These actions are visible to that person’s online following and acts as a great gateway for their friends or family to get to know more about your business.
Clients, customers, and consumers (whatever you call them) are caring more and more about who and where they purchase products and services from. People will take the time to research online before making a purchase.
Having an engaging social media channel for business allows thousands of potential clients to find you.
The more visible you are amongst your community of supporters, the more trustworthy and genuine your business appears.
5. Gain Valuable Industry Insights
Social media is a valuable way to keep a mindful eye on others in your industry.
Learning about other similar businesses’ online activities can give solid insights into what currently works and what doesn’t.
Through different social networks, you have the ability to see how often they post, the type of content they post and how they interact with their audience.
Social monitoring allows you to see how you can speak differently about your business.
Having access to your industry fellows across social media platforms makes it much easier to gather information and also understand in which ways social trends are shifting.
6. Social Media is Cost Effective
One of the many wonderful benefits of social media marketing is that it helps keep marketing costs down without sacrificing results.
It’s all about investing time in creating and publishing valuable content, as well as having meaningful conversations within your community. Business man and business builder Gary Vaynerchuk does a superb job showing us how it’s done.
Spending a solid few hours a week – can have significant results.
With a clear focus on your audience, social media can increase your sales results and ultimately offer a return on investment.
Most social media advertising is also cheaper than traditional advertising. You don’t have to spend a lot of money on paid ads to reach more people, increase your audience, and grow your business.
If you’re still standing and observing on the social sidelines, there’s never been a better time to get started.
With the right social media for business strategy, followed by consistent posting that speaks to your clients and potential clients, you’ll see increased website traffic, better SEO, higher sales, improved client relationships and much more.